Very descriptive Dave Olsen. Many thanks.

To get the significance to sink into our thick heads is to deliver home real figures of the costs today and future costs. Expressed not just as totals for each disaster, national or global sums as these are way too abstract for most folk.

"This is costing my household now $X,000 -- and next year the price will be $X,000 more".

The message has to be personalized and in the pocket. Apart from being delivered and repeated at every home.

I don't know about the UK but we make very poor use of figures here in the U.S.