Tim Wu, you have done some much needed writing on this subject and I thank you for it.
It's a complicated issue both to get grip on and to find benign solutions. But that is no excuse for complacency. Awareness by a bigger chunk of the population would bring more weight to countering non competitive practices -- to jolt people into at least imagining a better world without them. And, in fact to achieve even better Amazons, Goggles and Yahoos.
The laws surrounding the domination of markets coming about in the first place can surely be improved.