Simple and good article Sam Nattress.

Yes, altruism has a place but it's not going to get us there.

Optimism and the adventure of a new and better way of living can drive us forward to get climate under control. That we can take advantage of this fantastic curve ball and hit it out of the park. Get rich in the process.

Big changes to be made (whether in people's favor or not) always face inertia that is infuriatingly stubborn. But once momentum is gathered it's hard to stop. EVs have already happened in many people's minds for instance. Musk making them sexy was helpful.

The upsides are there and need to be sold.

Many thanks