London Steinbeck,

There are more significant issues. Medium needs more readers and more engagement.

Writers can help themselves by regarding their readers as customers. Most writers respond little to comments on their articles, hurting themselves and Medium.

The paywall is poorly positioned. It prevents non-members from reading a few articles without signing up and is counterproductive to attracting new readers.

Many thanks.

Kerry Landon-Lane
Kerry Landon-Lane

Written by Kerry Landon-Lane

OP-ED writer, designer and artist. Most recently returned to architecture and deliberately presents the subject void of buildings.

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