Good article Sam Nattress.
Shifting public behavior is an enormous undertaking. But once the ball is rolling as they say. I think it is rolling. Investment money has been moving out of the fosil fuel industry. Teslas demonstate that electric vehicles can be sexy.
As with any change, individual voices (and leaders) really count. William Shatner was brilliant in his return from Mars or wherever. Bill Gates wrote a fantastic guide book and I'm sure will have others. He can also round up some of his wealthy mates to pitch in with ideas as well as money.
American leadership is key. A huge mistake would be to sandbag China. Not helpful. Instead if Americans could get it through their thick heads that this is an enormous opportunty for them to make strides into new prosperity as we enter into a whole new world.
Many thanks